A number of high profile individuals have made the ‘10% Pledge’, including:

• Michael Bishop, Baron Glendonbrook, former Chairman of BMI
• Sir Richard Branson, Founder and Chairman of Virgin Group
• Damon Buffini, President of Fairbridge and Partner at Permira
• Mervyn Davies, Baron Davies of Abersoch, Chairman of the Corporate Board of the Royal Academy of Arts and Former Trade Minister
• Charles Dunstone, Chairman of The Carphone Warehouse
• Martyn Lewis, Television presenter, Journalist and Chair of NCVO
• Sir Keith Mills, Deputy Chairman of the LOCOG
• Paul Myners, Baron Myners, former Financial Services Secretary and former Chairman of the Trustees of Tate and Chairman of the Low Pay Commission
• Richard Reed, co-founder of Innocent
• Sir John Ritblat, Honorary President and formerly Chairman and CEO of The British Land Company PLC
• Lord Jacob Rothschild, Chairman of RIT Capital Partners